In celebration of the 20th anniversary of Mosarte, Nohelmet gave the copyrighters, Camila Beaumord and Christian Von Koenig, and I the challenge to create their new brand positioning with a contemporary, artistic and sensorial language.

STATUS

Published

PLATFORMS

Smartphone
Desktop
Tablet

PROCESS & TOOLS

Briefing
Brainstorming
Concept
Template
Layout
Content Production
Design Execution

Suit Adobe

PROBLEM SOLVING

We had to bring Mosarte closer to its audience and also express the thought and care behind Mosarte’s industrial production line.

We produced a web series of seven videos with the soundtrack made out of the sounds that the factory machinery produces on their everyday routine. That way we translated to the viewers the feeling of uniqueness each of Mosarte’s handmade products have.

They were released only on social media, where the company was closer to its clients and fans.

RESULT

web series

commercial
catalog

Mosarte needed a new catalog to showcase new, awarded and classic products. The challenge was doing it in a fresh way, that would be aligned to the brand’s new positioning. The solution was giving the catalog an editorial look, so it would be more appealing to its readers.
The catalog also displayed the products with complementary information and decor tips, in order to arm the costumer service and salesforce with relevant information so they could close deals with confidence.

effect

1.314.759

views

21.513

engagements

30

days

The campaign was aired with low investment on paid digital advertising. Most of Mosarte’s campaigns relied on organic reach and interaction. The ads were intended to delight fans, customers and direct stakeholders of the brand. It also had to raise awareness to the brand and its products.

The comments and feedback received during and after the campaign confirmed that the message had been sent successfully. The campaign reached its goal with success.

Comments on postings were mostly asking about the products and its materials, from prospective clients looking for sales reps closer to them.

The data also showed that the most desired/sold products were the most watched and engaging. We perceived that a part of the target became aware of why Mosarte’s pricing was set higher than the competition upon realizing how thorough the production process was and how many people were involved in its craftsmanship.

The catalog was also a great hit. The sales force reported it as easy to access products during the selling process.

Lastly, the campaign brought excitement to Mosarte’s employees. They were notified that they would be part of the video series, as they are the ones who bring all the products to life, and were all ready and thrilled to be part of the recording. They felt included and important to the company because they were cast as the lead roles of the videos.